In 2005, the magazine reported a national audience of more than 20 million; worldwide, its audience numbered almost 26 million in more than 190 countries. Its total circulation was more than 3.2 million and the number of subscribers topped 3 million.
Household Income $75,000+: 68.8%
A boon to Newsweek, as well as its rivals, is the fact that people who read news magazines have much higher incomes than the U.S. adult population overall. In 2003, news magazine readers were almost 30 percent more prosperous than the general U.S. adult population. Another positive statistic for Newsweek is that its readership level has been the most stable of the three major newsweeklies, experiencing only a drop of 3 percent in circulation since 1988. As a result of such stability, the gap in readership between Newsweek, the historic No. 2, and Time, the long-time leader, has narrowed.
Awards galore
Newsweek is the most honored newsweekly, winning the publishing industry's most prestigious awards, including more National Magazine Awards (publishing's highest honor), more Overseas Press Club Ed Cunningham Awards (for best reporting), and more Gerald Loeb Awards (business journalism's highest honor) than any other newsweekly. In addition, in 2004, for the second year in a row, Newsweek won the "Excellence in Magazines" award from the Society of Publishers in Asia.
<-- Previous
Written March 12, 2006 exclusively for MagsDirect.com. All right reserved.
Subscribe to Newsweek | Information about popular magazines | Magazine Subscriptions