GQ (Gentlemans Quarterly): Page 2
Each issue features fashion, journalism, contemporary fiction, and service articles on fitness, grooming, and health. Lead feature stories cover a variety of topics, but tend to highlight movie stars, professional athletes, and rock musician. These light entertainment pieces are balanced with more sober subjects. The March 2006 issue, for example, examines the outspoken views of Senator Joe Biden, a possible presidential candidate in 2008. The magazine also has run an ongoing series titled, "This Is Our War: Soldiers' Portfolio," which presents photographs taken by active soldiers, providing a rare, close-up look at the war in Iraq.
Recurring features include:
- Glenn O'Brien Style Archive: GQ's's "style guy" responds to reader's sartorial concerns
- GQ Rules: 25 essential tips, secrets, and shortcuts to improve your style
- The Poll: GQ surveys readers for their opinions on topical issues
- Alan Richman on Food and Wine: an award-wining food writer offers restaurant reviews
- Tom Carson Picks the Must-Own DVDs: recommends which classics and new releases to add to a video collection
- Descending Wine Course: reveals 50 things you need to know about wine
- Open Letter: GQ directly addresses the famous-and infamous-who are making headlines
Each year, the December issue includes the annual "GQ Men of the Year" awards, which salute the most influential figures in a variety of fields over the past 12 months. The 2005 awards marked the 10th anniversary of this popular feature, and also set a new precedent: GQ's's first ever Woman Of The Year-Jennifer Aniston-was also awarded. Three different covers were issued for the 2005 "Men of the Year" issue, featuring three different winners: Aniston, actor Vince Vaughan, and musician 50 Cent. Other honorees included Tour de France champ Lance Armstrong and actor Heath Ledger, voted "Leading Man of the Year."
Trivia tidbit: Only two women have appeared on the list every year: Pamela Anderson and Kylie Minogue.
IN 2005, GQ reported a total average paid circulation of 824,334. Of that amount, 609,238, or 74 percent, were subscriptions; newsstand sales accounted for 215,096, or 26 percent. Here is how the GQ readership profile breaks down:
Median Age: 34.6
Att/Grad College+: 74%
Graduated College+: 34
Art Cooper, editor of GQ from 1983-2003, turned the magazine from a small, special-interest fashion publication into a general-interest magazine with mass appeal.
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Written March 12, 2006 exclusively for MagsDirect.com. All right reserved.
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