FHM (For Him Magazine): Page 2
Regular Attractions
Each issue of FHM offers several special features in addition to the cover story. The lead stories of the March 2006 issue, for example, explored the world of boxing, NASCAR, and professional poker, and offered profiles of a young actress and a sports star.
Other regular departments in each of the year's 10 issues include:
- WTF!: includes Polls (readers submit opinions on such weighty topics as the greatest breakfast cereal of all time), and Cell Shots (in which readers submit candid photos from cell phones, to amuse and sometimes to shock)
- Incoming: includes Jokes and True Stories (both submitted by readers), plus Big Eye on the Web (interesting Internet sites to explore)
- Hombre: this large section includes tips, advice, and reviews on an array of recurring topics, including: Fitness, Money, Sex, Wheels, Style, and Gadgets
- Scanner: spotlights the latest trends and trend-setters
- Fashion: presents a look at what's hot in the world of menswear
- Ladies Confidential: contains stories about "hot dates," "hometown honeys," and other young women with a lot to show
Special attractions
Every year since 1995, millions of men around the globe vote for the "100 Sexiest Women in the World" in their national FHM editions. Other magazines have copied this poll, but FHM was there first. Although the results are not statistically significant, they are an indication of the popularity of particular women in the FHM-buying world. Here are the top vote getters by year:
1995 - Claudia Schiffer
1996 - Gillian Anderson
1997 - Teri Hatcher
1998 - Jenny McCarthy
1999 - Sarah Michelle Gellar
2000 - Jennifer Lopez
2001 - Jennifer Lopez
2002 - Anna Kournikova
2003 - Halle Berry
2004 - Britney Spears
2005 - Kelly Brook
Trivia tidbit: Only two women have appeared on the list every year: Pamela Anderson and Kylie Minogue.
FHM Readership
In June of 2005, FHM's total circulation was 1,292,233, representing nearly 90,000 more FHM readers in the first half of 2005 compared to the same period in 2004. The total readership numbered 4,788,000. Below is the magazine's subscriber profile:
- Median Age: 27
- Median Household Income: $67,674
- College-Educated: 65%
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Written March 12, 2006 exclusively for MagsDirect.com. All right reserved.
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