You need not be Latino to appreciate this magazine. But it might help if you have a working knowledge of the Spanish language. Its target audience is the Spanish male, and it covers health, nutrition, travel, and other cool topics. While I'm not Spanish, I enjoy reading it. Sometimes, just for fun, I compare the English and Spanish versions of a particular issue to see if I'm missing out on anything. Really cool. My Latin amigos down the road read it too, or carry it along to the bar when they want to debate on something.